Methods: EMMA Maps for Post Earthquake Agricultural Labor in Jacmel (Red Cross 2010)
Originally published in February 2012 on Open Salon Here I share two EMMA (Emergency Marketing Map Analyses). The reason I am putting them here is because they don’t exist anywhere else. My employers for the job for which they were produced didn’t appreciate them. Apparently they didn’t approve of the use of color gradients andRead More
Methods: A Brief Critique of a Very Useful Technique: the EMMA
A Brief Critique of a Very Useful Technique: the EMMA (Emergency Market Map Analysis) An Emergency Market Map Analysis (EMMA) is a decision making strategy that early responders use in the wake of disasters such as earthquakes and hurricanes. First developed by Lili Mohiddin and Mike Albu (2008) for Oxfam, the EMMA strategy involves gathering dataRead More
Logo Icon Comparison Marketing Technique in Haiti
I developed this marketing strategy in association with Socio-Dig. The challenge was that MFK (Meds and Foods for Kids) wanted to select a marketing logo to put on fortified snacks for Haitian children. They had two logos already selected and they wanted to make sure they were the right logos, meaning logos children would like.Read More
Cacao Value Chain Survey Report (Root Capital 2013)
This document describes a cocoa (cocoa) producer survey of a 201 households. The survey was conducted in the Department of the Grand Anse, Haiti. The study responds to a tender from Root Capital for an investigation into cocoa production in three Grand Anse communes (counties): Dame-Marie, Anse d’Hainault, and Chambellan. Haiti_Cacao_Baseline_10_14_2014
Cacao in Haiti Surveys and Report (CRS 2014)
The research presented in this document was commissioned by CRS. The research was conducted under the auspices of Socio-Dig, a Haiti-based research company. The report is a baseline for the project, “Creating Alliances In Cocoa For Improved Access And Organization In Haiti.” The project was designed and funded by the International Development Bank with the goalRead More
Eggs in Haiti Surveys and Report (FCA 2015)
This report–commissioned by Finland Church Aid (FCA) and carried out under the Socio-Dig, a Haiti-based research company–focuses on egg production in Haiti with an emphasis on popular class rural household livelihood strategies. The study ultimately addresses the question, if equipped with the proper technological resources and financial support, could these households provide significantly more eggsRead More
North West Haiti Surveys and Report (IFAD 2015)
The objective of this annex was to provide the UN agency IFAD‘s with an entry point for understanding the production and marketing strategies among the targeted beneficiaries in North West, Haiti. There are some 700,000 women, men, and children in the Department of the North West and the commune of Anse Rouge. The majority liveRead More
Fishing in Haiti Surveys and Report (Haitian and German Red Cross 2012)
This study responds to a tender from The German Red Cross (GRC) in partnership with the International Federation of the Red Cross and Red Crescent Societies (IFRC) and the Haitian Red Cross (HRC). The research was conducted under the auspices of Socio-Dig, a Haiti-based research company. The objective was to help inform post hurricane Sandy Livelihoods/Food SecurityRead More
Madam Sara vs. Komèsan: Subsidizing Self Destruction
Originally published in January 2012 on Open Salon Madan Sara The madam sara (or phonetically madan sara) is the itinerant female Haitian market woman. She is the principal accumulator, mover, and distributor of domestic produce in Haiti and as such represents the most critical component in what anthropologists have long called the internal Haitian marketing system, the one upon whichRead More
Microlending in Haiti
Microlending can be understood as the favorite and most promising current NGO activity in Haiti. It fits into the new investment-production-return ideology that donors most appreciate and in which, we are often told, Haitian farmers are eager participants. But there are aspects of the industry that are disturbing and ring of past failure.